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Monday, March 24, 2014

Build your esthetician business from the ground up

People who work hard to make the most of their esthetician career end up with a high paying job that they love. Unfortunately, lots of esthetician schools don't go over ways to increase income; many newly graduated estheticians don't know how simple it is to boost their income.

The following steps can help you increase your customer base and make more money:

Communication

If you practice communicating with clients, you'll find yourself quickly advancing in your career. When you open the lines of communication, you put your customers at ease; this helps you establish a loyal customer base. If customers consider you a friend, they are very likely to stay loyal to you. As an esthetician, you need to be a dedicated professional and good friend at the same time.

Stay Professional

Clients look to you for all of their beauty needs; it is important that you always look good when meeting up with someone. If you look like you don't know how to put yourself together in the morning, your clients will be hesitant about letting you work on them. In this line of work, clients almost always think that your appearances are directly related to your skills as an esthetician. It's a silly notion for clients to have, but it can cost you money if you ignore it.

Learn To Sell

It's important to always sell products that you believe in; when you sell professional product lines like Advanced Aesthetics, your customers will be impressed by the results they get. Never sell them products just because they are expensive; if you sell products that produce results, your clients come to think of you as a professional that gives great advice.

Customers visit an esthetician expecting to get recommendations about products, so don't be scared of selling them stuff that you think they can use. If you don't give them suggestions, you are doing them a disservice; some people really don't know what they need to do.

Stay Educated

The skin care industry is always evolving; it's your job to stay on top of all the latest procedures and trends. When you stay knowledgeable, you can make good recommendations to all of your clients. If you continue your education, you can attract new clients with your skills.

If you stay professional and communicate with your clients, your business will slowly start to grow. When people see that you do a good job, they will let their friends and family know about your services; eventually, you'll get so many clients that you have to start turning away new appointments.